| | HIGH | MEDIUM | LOW |
| Improve our tender proposal success |
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| Find major tender proposal contract opportunities | | | |
Receive many worthwhile tender proposal enquiries
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| Develop plans for better tender proposal results | | | |
| Make our sales presentations more persuasive |
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| Raise the status of our organisation |
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| Raise client satisfaction with our organisation |
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| Explain complex issues to our audience |
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| Receive better results from our sales promotion |
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| Maintain sales promotion but at lower cost |
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| Provide better support for our sales team |
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| Achieve more exposure of our successes |
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| Achieve favoured-supplier status more often |
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| Receive innovative ideas on promotion |
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| Train/instruct our sales staff/distributors |
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| Launch new products/services |
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| Other (please state) |
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| Other (please state) |
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