Technical sales promotion helps win important contracts, so it must be part of your tender strategy. Producing effective technical promotion has been a core activity of Tecads since 1971.
SUPPORT THE TENDERING PROCESS
Ten types of technical promotion can help you win the best tenders and proposals:
- Sales presentations
- Corporate promotion
- Website
- Sales literature
- News and feature articles in magazines
- Advertisements in magazines and directories
- Sales letters direct mailed
- Newsletters
- Displays in foyers
- Trade show exhibits
To give you the best chance of success, Tecads can carefully manage each of the above to show clear, credible advantages over similar technical promotion from your main competitors. Tecads' professional technical writing skills are closely involved.
WHAT TO COMMUNICATE
Here's what Tecads can communicate when preparing technical promotion, writing proposals, and writing tender documents including preparing non-price attributes:
Competence
Professionalism
Reliability
Achievement
Helpfulness
Innovation
Economy
Value for money
HELP WITH TENDERS
Tecads' tender consultant Tom Evison can quickly set up a programme to focus your technical promotion on tendering successfully. He can study all your present methods of promotion, and check them against Tecads' models developed over 35 years. Tecads can research your past customers, and also your main competitors and their technical publicity. Then we can make worthwhile improvements. Tecads is an accredited technical advertising agency (trade and business press).
TYPICAL OUTCOMES INCLUDE
- More profitable contracts won
- More rapid sales growth
- More customer enquiries
- More efficient sales staff
- Faster launch of new products and services
- More status for your company
- More consistent results
- Lower sales costs
- Higher staff morale
Read a sample of Tom's advice from his new book "Winning More Profitable Tenders":
Chapter 8 - Promotion to help win tenders
Check for Free Advice - Promotion
