Successful tender strategy depends on customer research. You must understand your strengths exactly as your past clients and customers see them. You must also understand the strengths and weaknesses of your competitors.
After planning and carrying out a short survey of your past clients and customers, Tecads can:
Provide expert tender writers
Tecads' tender writing experts can weave the results of customer research into your tender bid strategy to strengthen your bid from cover to appendix.
Help to win a tender
Winning tenders stand above your competitors' bids in ways that the customer values highly.
Plan tender processes
Inputs from customer research are needed early if a winning strategy is to be devised.
Explain how to tender
Much of tendering is fun when you know you have put together a highly competitive strategy based on recent customer research.
Write proposal documents
Every successful proposal is written to be very attractive to the customer, based on up-to-date information.
Help with non-price attributes
Your attributes document must reflect your capabilities as being stronger and more credible than those of other bidders - especially if you may not have the lowest price.
Help with writing tenders
Every section of your tender should explain how you comply with customer needs better than your competitors.
Prepare effective sales promotion
To strongly support your tender process, sales promotion must carry the same strategic competitive message as your tender documents.
Tecads has planned and conducted technical customer research for over 30 years.
Read a sample of Tom's advice from a published article: Make no decisions without first knowing the facts
Check for Free Advice - Research
