Technical writing of professional sales articles will increase your chance of success with contract bids. It is very worthwhile publicity. TECHNICAL PRESS SERVICE, a division of Tecads, has produced Best Practice technical sales articles since 1971.
Writing a technical press release
The professional press release is written first to attract the editors of all the relevant journals. Secondly, it is written to attract the relevant readers of those journals. The main message will be illustrated with a captioned picture.
Writing a technical feature article
The professional feature article is written to present the relevant facts in a clear, logical, structured way. It will be accepted by a leading editor and will add to the status of the person by-lined as the author.
Technical copywriter
The professional technical copywriter must have trained as a technical journalist, also as a technical sales person. The written copy must ring true for its brevity, technical accuracy and relevance to impress and motivate the target audience.
Writing technical sales articles
The professional sales article is written and illustrated to quickly present a credible, economic solution to a defined problem. The writer is familiar with the technology and the readers' interests. The copy will be concise and easy to read.
Technical publicity
Technical publicity has been a core strength of Tecads for nearly 40 years. As an accredited technical advertising agency, Tecads has developed proven methods of technical publicity:
- To support tender bids and sales proposals.
- To gain status for companies based on their past successes.
- To help launch new products, services and technologies.
- To generate many useful sales enquiries.
Technical writing
Professional technical writing is easy to read. The verbs are active, not passive, and the message unfolds in a logical sequence. The main points are very clear and unambiguous. The text is technically accurate.
Press Officer
Technical Press Service provides a professional Press Officer service to trade show organisers. This service is based on more than 35 years' experience from visiting the Press Stands of trade exhibitions in 12 countries.
Contact our technical writing specialist, Tom Evison
Read an article published by Tom: How to get more sales enquiries
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