| |   |  | | | Vision and mission
Back in 1971, Tecads' vision was for all organisations chasing the best contracts through competitive tender bids and sales proposals to have easy access to tools that would help them win every time - without price cutting. Our mission as tendering specialists has always been to research and apply Best Practice management skills to all types of technical sales promotion.
Customer enquiries
Tecads' first contract was to edit "NZ Engineering News" and sell all its advertising space. Tecads styled the journal so that every issue produced hundreds of worthwhile sales enquiries from influential readers. Next we set up Technical Press Service to write technical sales articles in a style that produced hundreds of sales enquiries from many trade magazines.
Sales contracts
We came to realise that our best clients wanted much more than sales enquiries. They wanted to win the best contracts. But when we checked how clients went about preparing their tender bids and sales proposals we were alarmed. So we developed an effective methodology for successful competitive bidding: it soon became Tecads' No. 1 strength.
Multinationals
Over many years we visited clients' principals in nine countries and looked closely at how they won the best contracts. Adding these ideas to our textbook learning and practical experience, we strengthened our own unique systems.
Magazine advertising
Tecads became an accredited technical advertising agency and managed display ads for many firms large and small. Best results by far came when our professional technical sales articles were published in conjunction with display ads that gave a matching impression.
Trade shows
Clients found trade shows very expensive to exhibit at, so we visited dozens of international trade shows in North America, Europe and Asia. We discovered why a few exhibitors found great success, while most did not.
Best Practice
Tecads now has systems for producing all types of contract bid, and the technical promotion to support them. Providing a fast track methodology to Best Practice, these systems cover research, planning, writing, illustrating, production, measuring results, and trialing new methods. We believe that the essential inputs to Best Practice are technical understanding, empathy with all parties involved, continuous innovation, and total accuracy.
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